Celebrate the 2020 Holiday Season and 11th Annual Small Business Saturday®
Celebrate the 2020 Holiday Season and 11th Annual Small Business Saturday®
PRESS RELEASE
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ChamberWest Chamber of Commerce celebrates the 2020 holiday season and 11th Annual Small Business Saturday® by promoting our Shop Small, Shop Local Campaign as a Small Business Saturday Coalition Member.
West Valley City, City of West Jordan, City of Taylorsville, and Kearns Metro Township – 11/24/2020
ChamberWest Chamber of Commerce announced today that it is working with American Express as a member of the
Small Business Saturday Coalition Program. It will promote a Shop Small, Shop Local Campaign as part of Small Business Saturday, which takes place on Nov 28, and all holiday season long. Created by American Express in 2010, Small Business Saturday celebrates the impact small businesses have on communities across the country.
ChamberWest is encouraging local residents to support small business by frequenting local, small establishments this Saturday and to share their experiences online. This can be done by posting on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, Google Reviews, etc. and using the following hashtags: #shopsmall #chamberwest. As word of mouth and social posts are the best types of advertising that supports small business, residents are encouraged to give shoutouts to their local businesses. ChamberWest also encourages chamber members who are small businesses to post their holiday deals on its website. Businesses are also encouraged to share if they are doing a curb-side pick up to help all shoppers feel confident in supporting them.
This year’s celebration is the 11th Annual Small Business Saturday, since it started in 2010, consumers have reported spending an estimated $120 billion across all Small Business Saturdays combined. 1 That’s $120 billion toward helping communities thrive, spent over just ten days alone.
In order to drive shoppers to Shop Small® this Nov 28, ChamberWest Chamber of Commerce is participating in the Small Business Saturday Coalition Program to spotlight small businesses and the impact they have on communities. According to the 2019 Small Business Saturday Consumer Insights Survey, 97% of consumers who shopped on Small Business Saturday agree that small businesses are essential to their community and 95% reported the day makes them want to shop or eat at small, independently-owned businesses all year long, not just during the holiday season2.
In past years, ChamberWest has been a proud member of the Small Business Saturday Coalition Program. Residents and businesses are encouraged to help make this Small Business Saturday the best one yet.
Merchants and consumers can learn more about Shop Small, Small Business Saturday and how to get involved by visiting ShopSmall.com
Contact:
BARBARA RIDDLE
CHAMBERWEST CHAMBER OF COMMERCE
801-977-8755
BARBARA@CHAMBERWEST.ORG
PRESS RELEASE (CONT.)
Contact at American Express:
Megan. C. Hunsicker
About Small Business Saturday
November 28, 2020, marks the 11th Annual Small Business Saturday, a celebration of small businesses and the positive impact they have on communities across the country. American Express, having created Small Business Saturday in 2010, proudly works with organizations and independent businesses to provide solutions that support communities and uplift local economies. Learn more and connect with us on ShopSmall.com, Instagram.com/ShopSmall, and Facebook.com/SmallBusinessSaturday
1 This spend statistic is an aggregate of the average spend as reported by consumers in surveys commissioned by American Express reporting spend habits on Small Business Saturday of consumers who were aware of the day. It does not reflect actual receipts or sales. Each such survey was conducted among a nationally representative sample of U.S. adults. The surveys had an overall margin of error of between +/- 2.0% and +/- 5.47%, at the 95% level of confidence. The data was projected from the samples based on then-current U.S. Census estimates of the U.S. adult population (18+).
2 The 2019 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,287 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on December 1, 2019. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
