Zions Bank Business Resource Center - Business Success Academy Workshops
Market Research Made Easy
Market research is an important activity that helps you determine your market size, and understand your industry, customers, and competitors.
It can help you vet a start-up business idea before you open your doors or explore a new market before you choose to expand. Market research informs your marketing plan and opens your eyes to what is happening outside your business so you can take advantage of opportunities or mitigate the effects of a threat.
Idaho’s public libraries have robust research resources available at no cost. Guest presenter Eliza Ruby, Boise Public Library Information Services Librarian will orient us to the information to be found, what it tells us, and how to utilize it for the benefit of your business.
In this complimentary one-hour virtual workshop using Teams technology, you will learn how to use:
- Library databases
- Online platforms